Travel Often: I Said Often, Not Far Lessons From Being on the Road I recently took two trips that looked very different on paper. One was a three-and-a-half-hour drive to Austin.The other was a six-hour flight to Cartagena. Both lasted five days. What surprised me wasn’t how different they were—but how similar the lessons turned […]
Travel Often: I said often, not far. Lessons from being on the road. Read More »
Persuasion and the Strength vs. Warmth Paradox Persuasion isn’t about tricks, tactics, or clever manipulation. At its core, persuasion is about how people perceive you—specifically, how they evaluate your strength and your warmth. This creates one of the most important paradoxes in leadership, business, and human relationships: The more warmth you show, the less competent
Persuasion, the Strength Vs Warmth Paradox Read More »
USP: The Most Important Thing You Can Do in Your Business If there’s one question every business must be able to answer clearly and confidently, it’s this: Why should someone buy from you instead of anyone else? That question sits at the heart of your Unique Selling Proposition (USP)—and it’s not a marketing trick, a
USP: the most important thing you can do in your Business. Read More »
Deceptive, Then Disruptive: Why Exponential Technologies Leave Businesses Behind Most business failures don’t happen because leaders are careless or unintelligent. They happen because change doesn’t look dangerous at first. It looks small.It looks optional.It looks like something you can deal with later. That’s the trap. When technologies follow exponential curves, they don’t announce themselves loudly.
Deceptive THEN Disruptive. Don’t be left behind. Read More »
On Lead Companies, CAC, and Sustainable Growth The Only Two Things in Business That Matter On Lead Companies, CAC, and Sustainable Growth Most business conversations get lost in tactics. Tools. Platforms. Hacks. Vendors. Trends. But when you strip everything down, business comes back to two fundamental systems—and nothing else matters without them. This short lesson
The Only Two Things in Business That Matter Read More »
Learning to Learn: The First Step Learning is not the same as information. That distinction used to be academic. Today, it’s existential. We live in a world where nearly any fact can be retrieved instantly. What separates people is no longer what they know, but how they learn, how fast they adapt, and how well
Learning to Learn. The First Step. Read More »
The 80/20 Pareto Principle — And Why Perfectionism Is a Trap The 80/20 rule, formally known as the Pareto Principle, is one of those ideas everyone references—and almost no one truly applies. It’s often quoted as a slogan, rarely used as a decision-making tool, and almost never connected to the real reason it matters: Perfectionism
The 80/20 Pareto Principle — And Why Perfectionism Is a Trap Read More »
Flow: A Shortcut to the Now One of the biggest productivity myths is that performance comes from pressure, stress, or brute force. In reality, our best work emerges from presence. From now. That’s where positive psychology—and specifically the concept of flow—comes in. Flow isn’t about grinding harder. It’s about aligning attention, challenge, and meaning so
Flow: a Shortcut to the Now Read More »
Technology: Exponential vs. Linear — Don’t Be Left Behind Most people think linearly.Technology evolves exponentially. That mismatch explains why dominant companies collapse, why careers become obsolete faster than expected, and why change always feels sudden—when it wasn’t. The danger isn’t technology itself.The danger is applying linear thinking to exponential systems. Linear Thinking Is Intuitive —
Technology: Exponential Vs. Linear. Don’t be left behind. Read More »
The Guppy Fish Paradox: How to Make Better Decisions When You Don’t Know Enough In the first Guppy Fish talk, I shared a simple behavioral story that explains a huge amount of human behavior. Female guppy fish prefer the brightest male. But when all the males cluster together, it becomes hard to distinguish who’s actually
The Guppy Fish Paradox PART II Read More »
The Problem Is Choice: The Guppy Fish Paradox Every day, we make choices. Some are trivial—what to wear, what to eat. Others shape the trajectory of our lives—who to partner with, what to study, what career to pursue. The challenge isn’t that we lack choices. It’s that we are forced to choose with limited information,
The Problem is Choice, the Guppy Fish Paradox Read More »
Kantian Fairness, Reciprocity, and What Google Teaches Us About Business and Life Fairness Is a System, Not a Sentiment Fairness is often treated as a moral preference—something nice but optional. In reality, fairness is a stabilizing force in complex systems. When someone gives you something of value, you experience an internal pressure to respond in
Kantian Fairness, Reciprocity. Wisdom from Google for Your Business and Your Life. Read More »
Trust, Loyalty, and What Marketing Is Really About Marketing is often discussed as a collection of tactics: email campaigns, funnels, CRMs, automation, ads. But none of those work unless something far more basic is already in place. Trust. Loyalty. Familiarity. Marketing works because it aligns with human behavior—not because of the tools we use. Why
Trust. Loyalty, What Marketing and Business is Really All About. Read More »
Why Focus Beats Doing “More” Most people assume success comes from doing more things. More offers. More ideas. More projects. More directions. In practice, extraordinary results come from doing fewer things with extreme clarity. You can reach ten by adding one plus one plus one, slowly accumulating effort over time. Or you can reach ten
Focus. The Secret to Extraordinary Results! Read More »
Metrics, Constraints, and the Closest Thing We Have to Predicting the Future If there is a practical way to predict the future in business, this is as close as it gets: Metrics. Not intuition.Not motivation.Not hope. Metrics. In business, numbers act as constraints. And constraints reveal truth. When you understand the variables that govern a
Metrics: Khant’s Truth. The Secret to Predicting the Future Read More »
