What does it mean to “short” a stock? What are the implications of GameStop’s Short squeeze? The Entrepreneur’s Perspective TL;DR– Short selling is a legal way to bet a stock will fall– A short squeeze happens when rising prices force short sellers to buy– GameStop revealed how retail coordination can move markets In early […]
Go to Amazon and Get a Copy of “Remote Work for a Better World” The 3 Stages of Remote Work: From Individual Productivity to Fully Distributed Companies Remote work didn’t just arrive overnight. It accelerated a trajectory that had been forming for decades. What most people miss is that remote work is not a single
Step 1: Remote Work Step 2: Virtualization Step 3: Distributed Company Read More »
Why Most MLM Business Models Collapse (It Comes Down to One Metric) Multi-level marketing (MLM) is one of those topics that immediately creates controversy. Every time I talk about it, people message me, comment, and push back hard. So instead of arguing emotionally, let’s talk about this like adults.Let’s talk about business mechanics. Because when
Why the MLM Business Model is Unsustainable. Read More »
Decision Fatigue and Positioning: Why Being the Easy Choice Matters In this video, we’re exploring the relationship between decision fatigue and positioning, two concepts that are rarely discussed together but are deeply connected. At a high level, positioning is about choices that have already been made. Decision fatigue explains why those pre-made choices are so
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The Position to Win System: The Seven Strategic Layers That Decide Business Success Before It Starts Most businesses don’t fail because of execution. They fail long before that — in the first five minutes, during positioning, setup, and strategic framing. It just takes three to five years of slow, painful capital loss for founders to
Position to Win System Overview Read More »
List Segmentation Is an Execution Problem, Not a Marketing Theory Most teams talk about list segmentation like it’s a CRM feature or a marketing exercise.It isn’t. Segmentation is an execution decision. It determines how clearly you think, how efficiently you act, and whether your outreach actually respects reality. If you have a list of people—customers,
List Segmentation. A Video for our Marketing Manager Shared with you. Read More »
Strategy to Action: Turning the Big Picture Into Marketing Execution One of the hardest problems in marketing isn’t coming up with ideas — it’s turning strategy into consistent action. This video started as an internal explanation for a marketing manager, but it surfaces a much broader issue that shows up in almost every organization: people
Strategy to Action. Video for our Marketing Manager. Read More »
What Is a Bias Map? A Strategic Explanation for Business and Positioning A Bias Map is the internal hierarchy people use to organize reality and make decisions without conscious effort. It is the reason: Bias maps are not opinions.They are decision infrastructure. From a strategic perspective, bias maps determine who gets considered, in what order,
What Are Bias Maps? Why are they Important? Read More »
Categories of Categories: How We Build Meaning Through Mental “Boxes” (and Why Positioning Depends on Them) Last time I got a little intense talking about expression—about being able to explore what’s true, what isn’t, and how truth can be different from “facts” even when people are staring at the same information. That tension matters because
Categories of Categories. Read More »
At the Facebook Developers Conference (F8) in San Jose, one word dominated the conversation: privacy. Across keynotes and developer sessions, the message was consistent—Facebook (now Meta) is emphasizing self-policing, internal regulation, and artificial intelligence as mechanisms to manage harmful content, hate speech, and platform safety. On the surface, this sounds reasonable. Necessary, even. But beneath
Facebook Developer’s Conference F8 – 2019: My Takes. Read More »
Categories, Part 2: Where the Real Opportunities Live In the previous discussion on categories, we explored why categories aren’t just helpful—they’re essential. They allow us to simplify a complex world, group problems instead of treating everything as a one-off, and make decisions without drowning in information. In this follow-up, the focus shifts to something more
Categories Part 2: Opportunities Read More »
Systems, Categories, and Friction: The Hidden Axioms of Productivity Productivity problems are rarely about effort.They’re almost always about friction. That friction doesn’t come from laziness or lack of intelligence. It comes from how systems are structured, how categories are formed, and how many boundaries exist between the things that need to work together. This is
Systems: Categories and Friction. Axioms of productivity. Read More »
The Five Leverage Points to do MORE The Real Question Isn’t “How Do I Do MORE?” How do I create more output from the same inputs. Most people look for: But the truth is simpler and harder at the same time: Most income growth comes from leverage, not reinvention. You don’t need to abandon what
5 Leverage Points – Do More Read More »
Is Emailing Really “Free”? Send a bunch of emails, the more you send the more likely you will get a response right? It is just a numbers game right? Not always… First things first, in case you are not familiar with Email autoresponders let me brief you here. Email auto responders are a software
E-mail autoresponders: Is sending Emails really “Free”? Read More »
What’s the Best Way to Manage Your Time? A Framework for Real Effectiveness Most people misunderstand time management. They think it’s about calendars, productivity apps, or squeezing more tasks into the day.That approach fails because time is not the real problem. The real problem is what you choose to do with the time you already
What’s the best way to manage your time? Effective time management Read More »
