Author name: Gabe Bautista

The 80/20 Pareto Principle — And Why Perfectionism Is a Trap

The 80/20 Pareto Principle — And Why Perfectionism Is a Trap The 80/20 rule, formally known as the Pareto Principle, is one of those ideas everyone references—and almost no one truly applies. It’s often quoted as a slogan, rarely used as a decision-making tool, and almost never connected to the real reason it matters: Perfectionism […]

The 80/20 Pareto Principle — And Why Perfectionism Is a Trap Read More »

Technology: Exponential Vs. Linear. Don’t be left behind.

Technology: Exponential vs. Linear — Don’t Be Left Behind Most people think linearly.Technology evolves exponentially. That mismatch explains why dominant companies collapse, why careers become obsolete faster than expected, and why change always feels sudden—when it wasn’t. The danger isn’t technology itself.The danger is applying linear thinking to exponential systems. Linear Thinking Is Intuitive —

Technology: Exponential Vs. Linear. Don’t be left behind. Read More »

The Problem is Choice, the Guppy Fish Paradox

The Problem Is Choice: The Guppy Fish Paradox Every day, we make choices. Some are trivial—what to wear, what to eat. Others shape the trajectory of our lives—who to partner with, what to study, what career to pursue. The challenge isn’t that we lack choices. It’s that we are forced to choose with limited information,

The Problem is Choice, the Guppy Fish Paradox Read More »

Kantian Fairness, Reciprocity. Wisdom from Google for Your Business and Your Life.

Kantian Fairness, Reciprocity, and What Google Teaches Us About Business and Life Fairness Is a System, Not a Sentiment Fairness is often treated as a moral preference—something nice but optional. In reality, fairness is a stabilizing force in complex systems. When someone gives you something of value, you experience an internal pressure to respond in

Kantian Fairness, Reciprocity. Wisdom from Google for Your Business and Your Life. Read More »

Trust. Loyalty, What Marketing and Business is Really All About.

Trust, Loyalty, and What Marketing Is Really About Marketing is often discussed as a collection of tactics: email campaigns, funnels, CRMs, automation, ads. But none of those work unless something far more basic is already in place. Trust. Loyalty. Familiarity. Marketing works because it aligns with human behavior—not because of the tools we use. Why

Trust. Loyalty, What Marketing and Business is Really All About. Read More »

Focus. The Secret to Extraordinary Results!

Why Focus Beats Doing “More” Most people assume success comes from doing more things. More offers. More ideas. More projects. More directions. In practice, extraordinary results come from doing fewer things with extreme clarity. You can reach ten by adding one plus one plus one, slowly accumulating effort over time. Or you can reach ten

Focus. The Secret to Extraordinary Results! Read More »

Metrics: Khant’s Truth. The Secret to Predicting the Future

Metrics, Constraints, and the Closest Thing We Have to Predicting the Future If there is a practical way to predict the future in business, this is as close as it gets: Metrics. Not intuition.Not motivation.Not hope. Metrics. In business, numbers act as constraints. And constraints reveal truth. When you understand the variables that govern a

Metrics: Khant’s Truth. The Secret to Predicting the Future Read More »

Qualify- Hiring the Best People

Qualification Is a Numbers Game: How to Stop Fearing Failure and Start Buying Data Most people misunderstand qualification because they treat it as a judgment.In reality, qualification is a statistical process. Whether you’re hiring, selling, dating, fundraising, or applying for jobs, the underlying mechanics are the same: you are filtering volume until patterns emerge. This

Qualify- Hiring the Best People Read More »

Leverage: Do MORE with LESS

“Give me a lever long enough and a place to stand and I will move the world” –Archimedes.   Leverage: How to Multiply Your Time Without Burning Out Most people understand the word leverage.Very few actually apply it. Leverage isn’t about working harder. It’s about applying your limited energy, time, and attention to maximum advantage—and

Leverage: Do MORE with LESS Read More »