When the Argument Isn’t the Problem: Frames, Games, and Meaning Every argument feels like it’s about facts. You bring Fact A.Someone else brings Fact B.You draw Conclusion C. Most people assume that if the conclusion is wrong, then the logic must be wrong. But that’s almost never where the real problem is. The real problem […]
Frames, Games, and Meaning: Why Arguments Never End Read More »
List Segmentation Is an Execution Problem, Not a Marketing Theory Most teams talk about list segmentation like it’s a CRM feature or a marketing exercise.It isn’t. Segmentation is an execution decision. It determines how clearly you think, how efficiently you act, and whether your outreach actually respects reality. If you have a list of people—customers,
List Segmentation. A Video for our Marketing Manager Shared with you. Read More »
Strategy to Action: Turning the Big Picture Into Marketing Execution One of the hardest problems in marketing isn’t coming up with ideas — it’s turning strategy into consistent action. This video started as an internal explanation for a marketing manager, but it surfaces a much broader issue that shows up in almost every organization: people
Strategy to Action. Video for our Marketing Manager. Read More »
What Is a Bias Map? A Strategic Explanation for Business and Positioning A Bias Map is the internal hierarchy people use to organize reality and make decisions without conscious effort. It is the reason: Bias maps are not opinions.They are decision infrastructure. From a strategic perspective, bias maps determine who gets considered, in what order,
What Are Bias Maps? Why are they Important? Read More »
Categories of Categories: How We Build Meaning Through Mental “Boxes” (and Why Positioning Depends on Them) Last time I got a little intense talking about expression—about being able to explore what’s true, what isn’t, and how truth can be different from “facts” even when people are staring at the same information. That tension matters because
Categories of Categories. Read More »
Why “Think Before You Speak” Sounds Wise—and Still Misses the Point There’s a phrase that circulates constantly online, usually presented as a neat moral checklist: Before you speak, THINK.Is it True?Is it Helpful?Is it Inspiring?Is it Necessary?Is it Kind? I understand why people like it. It gestures toward restraint, empathy, and responsibility. But the more
Why “Think Before You Speak” Sounds Wise—and Still Misses the Point Read More »
Complex Problems Don’t Have Single Causes — They Have Territories When we talk about problem-solving, we usually mean identifying what’s wrong, isolating it, replacing it, and moving on. That approach works well in simple systems—machines, equations, controlled environments. It fails almost everywhere else. In real life, the variables that matter are rarely isolated. They influence
Problem Solving Continued Read More »
This and That: Why Complex Problems Don’t Have a Single Cause Most people try to solve complex problems by asking the wrong question. They ask:“What is the problem?” That question assumes there is one problem—one faulty component, one bad decision, one person, one variable—that can be isolated, removed, or replaced so everything else snaps back
Problem Solving with Interdependent Variables Read More »
At the Facebook Developers Conference (F8) in San Jose, one word dominated the conversation: privacy. Across keynotes and developer sessions, the message was consistent—Facebook (now Meta) is emphasizing self-policing, internal regulation, and artificial intelligence as mechanisms to manage harmful content, hate speech, and platform safety. On the surface, this sounds reasonable. Necessary, even. But beneath
Facebook Developer’s Conference F8 – 2019: My Takes. Read More »
Categories, Part 2: Where the Real Opportunities Live In the previous discussion on categories, we explored why categories aren’t just helpful—they’re essential. They allow us to simplify a complex world, group problems instead of treating everything as a one-off, and make decisions without drowning in information. In this follow-up, the focus shifts to something more
Categories Part 2: Opportunities Read More »
Systems, Categories, and Friction: The Hidden Axioms of Productivity Productivity problems are rarely about effort.They’re almost always about friction. That friction doesn’t come from laziness or lack of intelligence. It comes from how systems are structured, how categories are formed, and how many boundaries exist between the things that need to work together. This is
Systems: Categories and Friction. Axioms of productivity. Read More »
Tactics vs. Strategy: what’s the real difference (and why it matters) If you’re trying to change anything—your business, your career, your health—your first point of contact with reality isn’t a strategy deck. It’s action. And action is powered by tactics: small, testable moves that meet the world where it is. Most people talk about “strategy”
Coaching: The Difference Between Professionals and Amateurs When I’m brought in as a consultant, it’s usually because there’s a problem that needs fixing. Something is broken, stalled, or producing symptoms that can no longer be ignored. But once the diagnostic process begins, a pattern shows up again and again: the visible problem is rarely the
Coaching: The difference between professionals and amateurs. Read More »
Great Art Feels Dangerous (and That’s the Point) Creativity is one of those words everybody loves… until it shows up in a form they don’t recognize. A few days ago I recorded a long talk on creativity—philosophical, abstract, probably a little too deep for what people expect when they hear the word creative. Then I
Creativity PART 2. More thoughts on Creativity. Read More »
Creativity: A Blessing or a Curse? A Pragmatic Look at Creative Power Creativity is one of those words we all use, but rarely slow down to examine. Like love, justice, or fairness, it carries so much meaning that it often functions as a low-resolution shortcut—a thumbnail for something far deeper and more complex. Are you
Creativity: Blessing? Curse? How to make the most of it. Read More »
