“If everything is a priority, nothing is.”
— Peter Drucker

Strategy begins where certainty ends.

Topics here examine how choices are made under constraint — when resources are limited, information is incomplete (the only kind of information available), and trade-offs are unavoidable. Strategy is not about perfect plans or clever frameworks;It is also NOT about deciding what to do. But rather, what to do FIRST, deciding what not to do, where to focus, and how to position yourself within larger systems you do not control.

Good strategy requires understanding incentives, timing, and asymmetry. It demands clarity about goals, honesty about constraints, and discipline in execution. Most failures labeled as “execution problems” are actually strategic failures upstream. (See my first book Most Businesses Fail in the First 5 Minutes)

If systems explain how the world works, strategy is about deciding how to act within it.

Posts:

Step-1 Remote Work Step-2-Virtualization Step-3-distributed-company

New Year’s Realizations. Instead of New Year’s Resolutions

Decision Fatigue and Positioning

Position to Win System Overview

Strategy to Action: Turning the Big Picture Into Marketing Execution

What Is a Bias Map? A Strategic Explanation for Business and Positioning

USP: the most important thing you can do in your Business.

Loss Aversion Vs. Opportunity Cost. What do you really stand to lose